Tracking only, nothing to install
A board that reads each person's public profile every day and counts their posts against a goal, so you see who posts without asking anyone to adopt a tool.
Free tool
Find the top employee advocacy software for your team
There is no number one for every team. Answer four questions and the picker ranks the three kinds of employee advocacy software for yours, says what each leaves out, and what it costs.
The three kinds
What employee advocacy software is
Employee advocacy software helps a company get its people to post on their own social profiles, and shows whether they do. Every product on the market is one of three kinds, and they ask very different things of each person.
| Kind | What each person does | Fails when | Examples |
|---|---|---|---|
| Tracking only, nothing to install | Nothing. Their public profile is read once a day | You need it to write, queue or attribute posts | Groowth |
| AI writing tool with team features | Sign in, connect LinkedIn, write or approve drafts | The team is not on LinkedIn, or stops signing in | Supergrow, Taplio |
| Advocacy platform with a content library | Join the platform, connect accounts, share from the library | People stop opening it, and reshares get little engagement | EveryoneSocial, Sociabble, Vulse |
Examples are described by what each vendor says it is built for. Prices and plans change: check each vendor's own site.
AI writing tool with team features
A LinkedIn writing assistant that drafts posts in each person's voice and schedules them, with team plans that add approvals and a leaderboard.
Advocacy platform with a content library
A platform where marketing curates approved posts and employees reshare them, with points, leaderboards and reporting on reach and clicks.
Method
How the picker scores
- Each job you tick is scored from 0 to 3 for each kind: 3 when the kind is built for it, 0 when it cannot do it at all.
- The fit is the points earned out of the points possible, then adjusted for what you said people will accept. A platform measures only the people who adopted it, so nothing to install halves the score of the kinds that need a login.
- Writing tools of this kind are LinkedIn first, so other networks lower their score. Quote based platforms lose ground under five people, and per seat tools past a hundred.
- Ties go to the kind that asks the least of each person. The ranking is computed in your browser. When you ask for it, your answers are counted with no cookie and nothing that names you, so we know the tool is used.
Questions
Asked often
What is the #1 employee advocacy software?
None is number one for every team. A company that wants employees to reshare approved posts needs a platform with a content library. A team that wants each person to write their own posts needs a writing tool. A team that only needs to see who posts, without asking anyone to install anything, needs tracking. The picker on this page ranks the three for your answers.
How much does employee advocacy software cost?
Platforms built around a content library, such as EveryoneSocial and Sociabble, quote on request, usually per user and per year. Writing tools list their prices per seat on their own pages. Groowth is free for 3 tracked profiles, then Pro $19, Team $49, Agency $99 a month. Check each vendor's current pricing before you compare.
Is Groowth an employee advocacy platform?
No. Groowth has no content library, no scheduler and no writing assistant, and it never shows reach or leads. It tracks the public LinkedIn, Instagram, TikTok and YouTube profiles of your team every day: followers, posts and posting goals, with nothing to connect or install. Teams use it to run a program without a platform, or to measure one that a platform runs.